Multi Channel Case StudyFlowers For Everyone
Flowers For Everyone wanted to compete aggressively for Valentines Day 2016. The last year’s campaign had not hit expectations, so it was vital to drive results via SEO, Paid Search and Google Shopping in 2016. Local Digital’s brief was simple – smash Valentines Day out of the park.
Local Digital utilised a combination of a unique viral competition, SEO optimisation, AdWords optimisation, Google shopping optimisation and email marketing campaigns to absolutely obliterate previous Valentines Day results.
Increase in Visitors
Increase in Revenue
Increase in Mailing List
Viral competition added 35,539 email subscribers to database.
This lead directly to $xx,xxx in revenue. How did we do it?
Offered An Awesome Prize
Local Digital sourced a weekend at an amazing couples retreat in the Blue Mountains as a competition prize. This tied in perfectly with the Valentines Day push.
Social Media Promotion
Local Digital built a range of paid ad campaigns on Facebook & Instagram, and managed them throughout the 2 week period leading to Valentines Day. The competition also encourage virility by offering extra entries to people who shared the competition with friends.
In the days leading in to Valentines Day email messages were sent to the list, with discount coupon codes for all purchases. This generated $xx,xxx in extra revenue – enough to cover the cost of the entire campaign.
High quality visibility in Google organic search results.
SEO Traffic jumped 35% year-on-year. So how did we do it?
In the month’s leading up to Valentines Day we methodically analysed all key pages and tweaked the page copy to include target & related terms.
Internal Linking Optimisation
We ensured all high-value pages on the client domain included optimised internal links to the relevant Valentines Day pages. This helped Google identify their importance.
Quality Link Acquisition
Our outreach team pounded the pavement, reaching out to high quality sites & influences to promote the competition. This resulted in a flood of high quality backlinks, which boosted domain authority.