SEO Case Study
Acorn Rentals wanted to increase the traffic to their site via Google searches, with a goal of increasing the number of applications for a rental car generated by the site.
Local Digital built a new website with a focus on lead generation, and a comprehensive SEO strategy built into it from day one. This included new content & onsite optimisation for increased visibility in Google.
Increase in SEO Visits
Increase in Applications
Increase in Top 3 Rankings
Here’s What 2015 Looked Like In Google Analytics.
That’s a 191% increase in SEO visitors year-on-year.
Not bad. Not bad at all.
Dominating Their Industry In 1st Place Google Rankings
Acorn Rentals lead their industry in terms of Google visibility for relevant keywords. Here’s how we did it.
Smart Keyword TargetingThe Local Digital team performed keyword research to discover what people were searching for and keyword mapping to make sure every page was optimised for a specific keyword.
New Page CreationWe recommended the creation of all new pages to target gaps in the existing Acorn Rentals content. This content was, of course, also keyword optimised.
Smart LocalA specific strategy was implemented to give the site vastly more visibility for local searches in the capital cities Acorn operates.
Blog Traffic Increased 393% In 2015
SEO Researched Topics
We used a range of SEO keyword and topic research methods to formulate a content plan for the Acorn Rentals blog.