Acorn Rentals SEO Case Study - Local Digital

SEO Case Study
Acorn Rentals

The Challenge

Acorn Rentals wanted to increase the traffic to their site via Google searches, with a goal of increasing the number of applications for a rental car generated by the site.

The Solution

Local Digital built a new website with a focus on lead generation, and a comprehensive SEO strategy built into it from day one. This included new content & onsite optimisation for increased visibility in Google.

The Results


Increase in SEO Visits


Increase in Applications


Increase in Top 3 Rankings

Happy Client

Here’s What 2015 Looked Like In Google Analytics.

That’s a 191% increase in SEO visitors year-on-year.

Not bad. Not bad at all.

Dominating Their Industry In 1st Place Google Rankings

Acorn Rentals lead their industry in terms of Google visibility for relevant keywords. Here’s how we did it.

Smart Keyword Targeting

The Local Digital team performed keyword research to discover what people were searching for and keyword mapping to make sure every page was optimised for a specific keyword.

New Page Creation

We recommended the creation of all new pages to target gaps in the existing Acorn Rentals content. This content was, of course, also keyword optimised.

Smart Local

A specific strategy was implemented to give the site vastly more visibility for local searches in the capital cities Acorn operates.

Blog Traffic Increased 393% In 2015

SEO Researched Topics

We used a range of SEO keyword and topic research methods to formulate a content plan for the Acorn Rentals blog.

Regular Posting

Our team of content writers prepare and publish content to the blog month-in, month out.

Set-up To Convert

The blog features call-to-actions for the enquiry form and phone. This helps Acorn Rentals make the most of the increased traffic.
We are very busy at the moment, with a record number of cars on the road. That is down to a combination of your Google campaign and the new site you designed us. Very good news as we have been sitting 36% below this level for a couple of months prior. Aaron Martin

Operations Manager, Acorn Rentals

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